What we offer
Marketing Research
Our Research Philosophy is as follows:
1. Problem definition (focusing on problems not symptoms)
2. Sound research methodology (technically sound research)
3. Interpretation of the results (not just the supply of data)
4. Strategic recommendations (answers to the question, ‘what should we do now?’)
5. Dissemination (making the information available and meaningful to the managers who need it).
Examples of Marketing Research:
- Customer satisfaction studies
- Corporate identity studies
- Advertising effectiveness studies
- Market/segment size analysis
- Customer need analysis and customer preferences
- New product development research.
Clients have included:
