The Welsh Assembly Government’s Food Directorate promotes Welsh Agri-Food businesses through initiatives like the Welsh Food & Drink 2000 Directory, the Taste of Wales accreditation scheme. Over the last 6 years, we have conducted a number of key research studies for the Directorate:
The client was embarking on a major re-branding and promotional campaign for the Festival Park and required information regarding a wide range of aspects of the visitor profile. This information was to be used to better inform promotional strategy decision making (e.g. message content, media selection, etc) and to act as a benchmark for further ‘tracking’ research.
